It’s Time to Start a Business, Not an “Amazon-Business”

It's Time to Start a Business, Not an "Amazon-Business"

I’ve been an entrepreneur for a long time now and I think it is important for new business owners who are starting out by selling on Amazon, to understand that you are starting a BUSINESS, not an Amazon-Business. Amazon is great, don’t get me wrong. But Amazon is one single selling platform and it should not be your only one if you want to truly start a brand.

I hear the phrase, “I”m starting my Amazon Business” every week and it makes me cringe. First and foremost, you need to start a business before you think about selling your products on platforms like Amazon. Legally starting a business is not that difficult. You need a business name and a business license. You can start as a sole proprietorship so there is no big legal filings for forming an LLC or a corporation. I’ve had a few people ask me how to figure it all out but the easiest thing to do is look on your state website and your town’s website and look for the requirements. If you can’t find them easily or quickly, simply call and ask.

All product businesses should start out with their own website that show cases their products and their company’s story. Why did you start the business? Why do you manufacture and sell these products? This is your story. Once you’ve established your own company website complete with a little shopping cart so your customers can happily buy from you, it is then time to take on other selling platforms.

While Amazon has tremendous traffic, being a third party seller is not as easy as it sounds. If you are brand new to the world of product sales, you

I’ve been an entrepreneur for a long time now and I think it is important for new business owners who are starting out by selling on Amazon, to understand that you are starting a BUSINESS, not an Amazon-Business. Amazon is great, don’t get me wrong. But Amazon is one single selling platform and it should not be your only one if you want to truly start a brand.

I hear the phrase, “I”m starting my Amazon Business” every week and it makes me cringe. First and foremost, you need to start a business before you think about selling your products on platforms like Amazon. Legally starting a business is not that difficult. You need a business name and a business license. You can start as a sole proprietorship so there is no big legal filings for forming an LLC or a corporation. I’ve had a few people ask me how to figure it all out but the easiest thing to do is look on your state website and your town’s website and look for the requirements. If you can’t find them easily or quickly, simply call and ask.

All product businesses should start out with their own website that show cases their products and their company’s story. Why did you start the business? Why do you manufacture and sell these products? This is your story. Once you’ve established your own company website complete with a little shopping cart so your customers can happily buy from you, it is then time to take on other selling platforms.

While Amazon has tremendous traffic, being a third party seller is not as easy as it sounds. If you are brand new to the world of product sales, you definitely want to learn as much as you can about sales, inventory, shipping and customer service before you venture off of your own website. Once you establish a company presence on the internet and are comfortable with the ins and outs of selling, then it is time to add your products to platforms like Amazon, eBay, and others. In fact, in a lot of instances, Amazon will ask to see your website and products before approving you to sell on their site. So, the process is always to establish you company first and then take advantage of other selling platforms.

What are your challenges to setting up and running your own business? How to you plan to get your brand started?

want to learn as much as you can about sales, inventory, shipping and customer service before you venture off of your own website. Once you establish a company presence on the internet and are comfortable with the ins and outs of selling, then it is time to add your products to platforms like Amazon, eBay, and others. In fact, in a lot of instances, Amazon will ask to see your website and products before approving you to sell on their site. So, the process is always to estabish you company first and then take advantage of other selling platforms.

What are your challenges to setting up and running your own business? How to you plan to get your brand started?

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About Tracy_Barnhart

I was born and raised in Princeton, West Virginia. Both of my parents were scientists and educators. My mother was a middle school biology teacher and my father taught chemistry at a nearby university. I remember doing a 6th grade science project on plate tectonics but I never knew that I was headed toward geology. I attended Furman University, planning to be a business major. Since it’s a liberal arts school the students must fulfill a series of science requirements so I chose two geology classes my freshman year. It was during those classes that I realized that geology was fun, but microeconimics made me want to scratch my eyes until they bleed. After Furman, I received a Master’s degree in Geology at the University of South Carolina where I specialized in groundwater computer modeling. I have been a professional geologist for almost 20 years now. Yikes! It feels weird to put that in writing. I work with environmental companies to assist with the assessment of soil and groundwater contamination. If a property has contamination, I work with engineers to design and implement a remediation system. Several years ago, I took my love of rocks and minerals and turned it into a small business. Our line of rocks, minerals and fossils keep me busy when I’m not assessment contaminated properties. You can find out more about my business at www.MiniMeGeology.com.
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